THIS MONTH’S SPOTLIGHT: ELLIE NORRIS (WHAT THE ELL LTD)
Hi, I'm Ellie, founder of What The Ell Ltd® - a neurodivergent-friendly Virtual Assistant business supporting entrepreneurs across the UK.
Hi, I’m Ellie, founder of What The Ell Ltd® – a neurodivergent-friendly Virtual Assistant business supporting entrepreneurs across the UK.
I was diagnosed with Autism and ADHD in 2023, and that completely changed how I viewed both myself and the way I worked. Like so many neurodivergent business owners, I’d spent years trying to force myself into systems that simply weren’t designed for my brain. Once I stopped trying to work like everyone else and started working in a way that actually suited me, everything changed.
Now I help other neurodivergent business owners do the same.
My role goes far beyond traditional VA support. Yes, I manage inboxes, diaries, admin and social media, but I’m also the person reminding clients about the thing they forgot, helping untangle the 47 tabs open in their brain, creating systems that actually make sense, and taking tasks off their plate before they become overwhelming.
I work exclusively with neurodivergent clients because I understand the reality behind the business. The executive dysfunction. The brilliant ideas at 2am. The forgotten invoices. The guilt. The burnout. There’s no judgement here – just practical support from someone who genuinely gets it.
Alongside supporting clients, I’m passionate about helping others build successful VA businesses of their own. My guide, From Zero to VA Hero, has recently had a complete refresh and now includes over 55 pages of practical, neurodivergent-friendly guidance
covering everything from setting up your business and finding clients, to contracts, insurance, onboarding and avoiding the mistakes I made when I first started.
Whether you’re looking for ongoing business support or thinking about becoming a VA yourself, I’d love to chat.
